E-commerce spending at the Black Friday event in the United States increased by 7.5% from a year earlier, reaching a record level of $ 9.8 billion, compared to ($ 9.12 billion in 2022), reflecting the great desire of consumers to search for the best deals online, according to the annual report issued by the "Adobe Analytics" Foundation".
Shoppers' purchases on Black Friday totaled $16.4 billion in the U.S. and $70.9 billion globally.
According to the foundation, $5.3 billion of online sales came from mobile shopping. Influencers and social media ads have made it easier for consumers to access convenient spending on their mobile devices.
Source (Al Khaleej Emirati Newspaper, Edited)
