The UAE ranked first in the region and 17th globally in the Global Soft Power Index issued by Brand Finance for the year 2021, which measures criteria including international relations, governance, business, trade, and the cultural heritage of each country.
According to the report, the UAE scored 48.4 points, an increase of 2.4 over last year, and witnessed remarkable results and distinction in key pillars included in the classification, such as governance, in which the UAE recorded its largest increase among the top 20 countries in the 18th position, and ranked 19 in the education and science standard, and achieved the 24th place in the standard of people and values. There are also positive perceptions of political stability within the UAE, as well as its security and safety distinction.
In this context, David Hay, CEO of Brand Finance, affirmed that with the approaching fiftieth anniversary of its founding in December, the UAE continues to prosper and showcases its amazing growth path, which is reflected in its 13th advanced position in future growth potentials among countries.
The index expanded this year to include 100 countries, where Germany topped the global ranking with 62.2 points, becoming the world's leading superpower in soft power, and Japan ranked second (60.6 points), and the United Kingdom ranked third with 57.9 points, while Canada ranked fourth at 57.2 points & Switzerland is fifth with 56.3 points.
A year of widespread unrest was starkly reflected in the sharp collapse of the United States in the same index, falling to sixth place by 55.9 points.
Source (Al Khaleej Newspaper-UAE, Edited)
