Apple has decided to deeply integrate generative artificial intelligence into its operating systems. This follows the unveiling of its Apple Intelligence technology at its annual WWDC 2025 developers conference, which aims to deliver a highly personalized and relevant experience for the user by understanding their context and daily activity.
Apple Intelligence operates in contrast to large general language models like ChatGPT, which focus on generating text and answering questions based on a wide range of data. Apple's new innovation focuses on enhancing the core functionality of devices and making them easier and more efficient for daily use, while prioritizing privacy and security through on-device processing.
Source (Emirati newspaper Al Khaleej, edited)