“Insider Intelligence” company has predicted that Twitter's annual revenue will fall by about a third this year, due to a dispute between the brands and Elon Musk, the owner of the platform since late October.
According to “Insider Intelligence”, the company is expected to earn less than $3 billion in 2023, 28 percent less than its $4.14 billion revenue in 2022. The biggest problem is that advertisers do not trust Musk, as the company saw that “Twitter” should separate the image formed of Musk personally and the image of the company, to gain the trust of advertisers again and restore them.
Source (Al Khaleej Emirate Newspaper, Edited)