The Board of Directors of the Arab-Brazilian Chamber of Commerce chose the former Brazilian ambassador, Osmar Chohfi, as the new president of the chamber, succeeding the former president Rubens Hannun, who headed the chamber over the past four years. Chohfi affirmed his intention to lead the Chamber in its march towards the digital economy and the employment of blockchain technology and artificial intelligence within the commercial sector, stressing the importance of implementing the electronic platform ELLOS, which is scheduled to start during the second half of 2021, and aims to automate all stages of exporting to the Arab World operations, including financial, commercial and banking operations, using blockchain technology, to keep pace with the digital revolution in all commercial operations between Brazil and the Arab world.
He also revealed the opening of an office for the Chamber in the federal capital of Brazil, and international offices in the Kingdom of Saudi Arabia (Riyadh) and Cairo, by the end of 2021, with the aim of strengthening ties between Brazil and the various Arab countries, which constitute a major destination for Brazilian goods, in addition to activating the pioneering role of the Arab Brazilian Chamber of Commerce, and the extent of its influence in the Arab markets, through its in-depth knowledge of the local markets, including the developments it is witnessing and the new trends it adopts, as well as the strategic and fruitful partnerships within the sectors of innovation, technology and products.
Source (Khaleej Newspaper-UAE, Edited)
